Thursday, April 28

Time

Session

Details

2:00 – 5:00 PM GATHERING — The River Garden, 157 Main Street Registration desk open at The River Garden
5:00-6:10 PM NETWORKING RECEPTION — The River Garden

 

 

6:15-6:20 PM Welcoming remarks — The River Garden Orly Munzing, Strolling of the Heifers founder and executive director.
6:20-6:30 PM What’s this all about? An introduction to the Summit’s themes — The River Garden Shanta L. Evans-Crowley, Summit Coordinator
6:30-8:30 PM KEYNOTE PLENARY: Nourishing Slow While Growing Fast: The New Chapter Founders’ Story — The River Garden 

Session details

New Chapter Founders, Paul and Barbi Schulick will share the story of shepherding their business (and their marriage) from a kitchen sink laboratory to the sale of New Chapter to the largest consumer goods company in the world and how practicing “slow living” has aided their process.
 
Barbi and Paul Schulick, founders, New Chapter
8:30 PM EVENING ACTIVITIES: Networking at local pubs, informal open-space sessions, dinner options at local restaurants

 

Friday, April 29

Time

Session

Details

7:45-8:25 AM GATHERING — The River Garden Registration, continental breakfast 
8:30-10 AM PLENARY 2: Get a Scoop of the Action (Deal, No Deal, Ante Up: Financing Outside of the Box) — The River Garden 

Session details

In the spring of 1984, Ben & Jerry’s defied conventional wisdom when it sold twelve shares of stock to any Vermont resident willing to invest $126 in the fledgling ice cream company. Even without the benefit of the Internet and social media it was arguably the first crowdfunded public stock offering. Here’s the story of how it unfolded and the lessons learned that are applicable to entrepreneurs fundraising today.
 
Fred “Chico” Lager, Ex-CEO, Ben & Jerry’s
10 – 10:25 AM

BREAK

RefreshmentsBook table featuring books by Summit authors and CDs by Summit artists — The River Garden

10:30 AM – NOON BREAKOUT SESSIONS
Holistic Health: Why Your Business Needs to Replace the “Bandaid” approach with Better Results & Less Risks — ROOM 2E, Marlboro Grad Center

Session details

Holistic Health Practitioners assess the patient as a whole- not the condition, considers root causes of illness- not the symptom, then develops a treatment plan from all therapies available, beginning with the modalities that carry the least risk- not a bandaid of a costly drug that too often have side affects that require more costly drugs. At an estimated $37- $50 billion industry, Holistic Health is no small player in the health care arena. Come learn how your business can enjoy these benefits plus save money.
 
Michele Risa, President, Manhattan Holistic Chamber of Commerce
Re-Framing Hunger Relief — The River Garden

Session details

Hunger is not a problem of ‘not enough’. In this session, Ashley Stanley, Founder & Executive Director of Lovin’ Spoonfuls, will discuss the model of the organization and the challenges we face in food rescue and hunger relief. Lovin’ Spoonfuls differs from the traditional model of food rescue by removing volunteers from the equation and by systematizing operations with consistent schedules and inventory tracking. Ashley and her team are creating a legitimate, professional response to the problem.
 
Ashley Stanley, Founder & Executive Director of Lovin’ Spoonfuls
Going from small to big by choice: How to navigate growth in your business venture — ROOM 2B, Marlboro Grad Center

Session details

Iconic Vermont serial entrepreneur Alan Newman (Seventh Generation, Gardeners Supply, Magic Hat, Alchemy and Science) and Vermont venture capitalist Cairn Cross (co-founder FreshTracks Capital) get together and discuss the highs and lows of growing your small business into a large business. This conversation was developed from several of Alan’s appearances in a class that Cairn teaches for UVM as well as many informal conversations between Alan, Cairn and the FreshTracks Capital Road Pitch riders. There will be ample time for audience questions. If you are trying to decide whether to or how to grow your small business into something much larger, this is the session for you.
 
Cairn Cross, founder of FreshTracks Capital; and Alan NewmanAlchemy & Science
  It’s All in the Brew: Sustainability, Community, and the Social Entrepreneurship of Beer — ROOM 1D-Glassroom, Marlboro Grad Center  

Session details

There is a lot of talk about social responsibility in business but how does that apply to the business of brewing beer? This session will cover a discussion about sustainability, community, social entrepreneurship, ways that business structures like employee ownership can help close the equity gap while changing the face of “ownership” in beer, and the overall passion of brewing beer. 
Avery Schwenk of Hermit Thrush, Scott Shirley of Harpoon Brewery, Steve Allman of Canterbury AleWorks LLC, Brian Eckert of Four Quarters Brewing, and moderator Melissa Corbin of the Vermont Brewers Association
  Insights into Making It Happen: Profitability & Success on the Farm  ROOM 1G-LEDGES, Marlboro Grad Center  

Session details

Learn from the experience of 23 farms about what leads to profitability and success. We’ll discuss their biggest mistakes and the positive habits and conditions that made a difference. This workshop is based on a 3-year research project examining the impacts of enterprise planning and financing on financial viability.
 Dorothy Suput, The Carrot Project
Strategies for Success: Legal and Managerial Issues in Food and Agriculture ROOM 2D, Marlboro Grad Center 

Session details

Whether your food or ag business is not yet off the ground, new, or established, this panel will provide a wealth of information as it explores both the legal and management matters one should consider to successfully navigate the various phases of business. How does a copyright, trademark, and patent differ? What legal mechanisms can protect you from liability, and what is the extent of that protection? What must you do to protect your business after the initial set up at what point are you “big enough” to revisit your original business plan? What legal resources are available to help you navigate stages of growth in your food or ag business? This workshop will provide answers to these questions and more.
 
Jess Collen, Collen IP; Elizabeth Bayne, Yankee Farm Credit; and Annie Lemelin, Conservation Law Foundation
Seeding, Nurturing and Driving a Purpose-Led Organization — Room 2C, Marlboro Grad Center

Session details

How do you get a purpose-led organization started? What are the fundamental elements to growing and maintaining a purpose-led organization through developing and thriving stages? What happens if things start to stall? Join Rob Michalak, Ben & Jerry’s Global Director of Social Mission, in a session that covers the basics and the complexities of seeding, growing and maintaining a purpose led organization.
 
Rob Michalak, Ben & Jerry’s Global Director of Social Mission
NOON – 1:35 PM

NETWORKING LUNCH — Join fellow Summiteers at one the fine nearby eateries in downtown Brattleboro! 

Book table featuring books by Summit authors and CDs by Summit artists — The River Garden

1:45 – 3:15 PM PLENARY 3: Fix, Pivot, Close, or Sell: Re-thinking Food & Ag Business Model — The River Garden Bob WellingtonSr. Vice President for Economics, Communications and Legislative Affairs, Agri-Mark Dairy Cooperative; Gabriel ColeFounder, Fare Resources
3:15 – 3:40 PM

BREAK

Refreshments — Book table featuring books by Summit authors and CDs by Summit artists — The River Garden

3:45 – 5:15 PM BREAKOUT SESSIONS
  Podcasting, Periscope, Blab and YouTube: How to get your website noticed — ROOM 1D-GLASSROOM, Marlboro Grad Center [ONE-ON-ONE SESSION — sign up at registration table] 

Session details

If you’re frustrated because your website isn’t on the first page Google and you’re not sure how to get it there or who to turn to for help? Then this is the one-on-one session is for you. C S Wurzberger, chief green marketing strategist and award winning podcast producer, promoter and host will personally help you layout a business strategy that ensures your website can be found in the search engines and attracts all the buying customers you want. In this one-on-one session she’ll review your website and give you solid ways to tweak and improve your site’s performance in the search engines. Plus, you’ll also get the chance to discover more about Podcasting, Periscope, Blab and YouTube and see how they can benefit your business growth strategy. And as a bonus, you’ll walk away with checklists, resources and a business strategy to boost your website’s performance in the most popular search engines without the hassle of search engine optimization. Sign up to attend a private session or sit in and hear the conversations with fellow businesses.
C. S. Wurzberger, The Greenup Girl
  Slow Medicine for the Entrepreneur: How do creative, passionate, and committed people need to take care of themselves in order to reach their goals? — The River Garden

Click here to learn more

In this workshop, Dr. Michael Finkelstein, the Slow Medicine Doctor, will guide you on integrating the passion and purpose of your life with the passion and purpose of your work. Indeed, there is often a functional disconnect between the two, which can compromise each. Slow Medicine, however, offers a way to align and accomplish your personal and professional goals, maximizing results on all fronts – by recognizing the intra- and inter-connectedness of your life; activating the positive domino effect of these connections; and approaching your work as an opportunity for spiritual adventure.
 
Dr. Michael Finkelstein, the Slow Medicine Doctor
Co-operative Enterprise: Beyond Profit and Non-Profit — ROOM 2D, Marlboro Grad Center 

Session details

The co-operative business model is an effective tool for community entrepreneurship across the food system and economy. Whether you are interested in starting a new enterprise or considering the conversion an existing one, this workshop is for you. Together we will explore the co-operative legal structure, examples of new growth in the food system, and advice for people interested in the nuts and bolts of business development.
 
Don Kreis, Vermont Law School; Erbin Crowell, Neighboring Food Co-ops Association; and Matthew Cropp, Vermont Employee Ownership Center
Regeneration and the Rise of True Food Economics — ROOM 2C, Marlboro Grad Center 

Session details

This workshop takes aim at the idea that we have yet to build a truly sustainable movement. We will explore how to craft a food world of self-sufficiency and stewardship through new ways of building financially and operationally viable business models. It will cover: Accelerate —Elevate — Regenerate — New models and methods of triple-bottom line — True food accounting — Assessing risk, timing, partnerships in financing — Failure as opportunity — Unlikely Lessons: Borrowing from other industries outside of food/ag (given your personal experience & knowledge) — Unique financing
 
 Gabriel Cole, Fare Resources
  The Intervale Center: Sustaining Land, Farms, and People for over 25 years — ROOM 1G-LEDGES, Marlboro Grad Center

Session Details

For over 25 years the Intervale Center in Burlington, Vermont has led the way as one of the most innovative food systems organizations in the country. From their nationally recognized 25 year old farm incubator program to their direct to consumer and wholesale Food Hub, the Intervale Center supports and creates socially responsible enterprises to help change the world.
 
Maggie Donin, Beginning Farmer Specialist, Intervale Center
Scaling a Mission Driven Business through Building Social and Environmental Benefits into our DNA — ROOM 2E, Marlboro Grad Center 

Session details

Join family founders Rebecca Hamilton and Bill Whyte for a case study of a business striving to keep their mission active as they experience continuous double-digit growth. Learn about Badger, the Benefit Business Movement, and the community of businesses that are working together to create a new sector of the economy focused on doing well while doing good. Participate in a discussion on the merits of the B Corp Certification and the legal Benefit Corp status..
 Rebecca Hamilton Co-Founder/VP of Innovation & Social Impact, W.S. Badger Company; and Bill Whyte, CEO & Founder, W.S. Badger Company
5:30 until it’s over!

SHOW ME THE MONEY! — The Summit Storyslam at the Robert H. Gibson River Garden, emceed by Daniel Kornguth. With heavy hors d’oevres and cash bar. 

What's this about?

Last year, we had such a good time with our “What’s Eating You?” storyslam night that we’re doing it again! The 2016 Summit features “Show me the Money: The trials, tears, tribulations and belly laughs of farm/food entrepreneurship!” — a storytelling evening on Friday, April 29, from 6 p.m. to 8:30 p.m. (or whenever we run out of stories!) at the River Garden. It will be an exciting night of stories and vignettes hosted by Daniel Kornguth, local artist and founder/creator of the Soapbox Derby. Refreshments will be served! And please, plan to tell your own story on the theme of money! Within your journey, we are sure you have experienced revelatory moments ranging from the serious to the laughable. Tell us about your highs and lows, your successes and failures, your touchdowns and your fumbles. handing_over_money400“Show me the Money” is part of the kickoff for Windham Grows, which is the Strolling of the Heifers food and ag business hatchery, a unique approach to launching and growing businesses, creating jobs, attracting and retaining younger people and leveraging resources for entrepreneurs. What’s your story? A lemonade stand gone horribly wrong? A customer experience that changed your entire business plan? A taste of something exquisite that inspired you to redirect your career into the food biz? Whatever it is, we want to hear it at the River Garden on Friday night, April 29.

EVENING ACTIVITIES: networking at local pubs, informal open-space sessions, dinner options at local restaurants

 

Saturday, April 30

Time

Session

Details

7:45-8:25 AM

GATHERING — The River Garden

Registration, continental breakfast  — Book table open
8:30-10 AM PLENARY 3:Plant-based medicines, can VT and our farms be a leader? — The River Garden

Session Details

Not many people with a medical need know where to begin when considering cultivating or sourcing their own supply of medicinal cannabis or other plant-based remedies. Medicinal plants were once an integral part of every community and home garden. While this know-how has been lost in most of the industrial world, plant-based medicines are part of the $200B+ and fast-growing personalized medicine, complementary and alternative medicine including the legal $2.7B (74% growth) 2014 marijuana market. Topics covered will include: –What do we know about the plant-based medicine opportunity, and where can we learn more? –What’s happening in VT with plant-based medicines globally and how does it relate to the VT local food and ag diversification movements? –What are examples of successful ag entrepreneurship and farm diversification with medicinal plants? –What does a quick SWAT analysis look like for this VT industry and what can the private sector and government do about it? –What are the federal and State legal issues and realities, for medical cannabis and other plant-based medicines? –What is happening in the 2016 Vermont Legislative session, and what does it mean for you?
Will Raap, Founder, Gardener’s Supply, and Jovial King, Founder, CEO, Creative Director of Urban Moonshine Organic Herbal Apothecary.
10:00 – 10:25 AM

BREAK

Refreshments — Book table featuring books by Summit authors and CDs — The River Garden

10:30 AM – NOON BREAKOUT SESSIONS
The future of food and community, a Hero’s Journey Quest — ROOM 2D, Marlboro Grad Center 

Session details

Going off trail, courage and vision are a few of the ingredients needed as food and ag entrepreneurs, whether one is: –Defining a new path of both purpose and profit, it takes vision to invent –Thinking of pitching a new idea, you wonder whether or not it will be a) accepted and b) successful (How do you choose to measure it ?) –Exploring which business model may work is daunting. IF you are already a food or ag entrepreneur . . . it takes courage and daring to look at what you have built/chosen and make a decision to be bold and step out of that. The French word for courage is coeur meaning heart. When we talk about the calculated risks you take as a food / ag entrepreneur or your boldness for your vision . . . we are also talking about the heart it takes to make such decisions. Join Mark in this foundational and inspiring workshop, because you actually are on a heroic journey.
 
Mark Morey, Founder, CEO of A Connected Leader
The Yin and Yang of Economics: Sustainable Businesses and the Climate Crisis — The River Garden 

Session details

An essential part of addressing the climate crisis is understanding its root causes. Using the ideas and research from his new book The Yin and Yang of Climate Crisis, Brendan will present a Chinese medicine understanding of long-term sustainability. He’ll discuss how our societal assumptions are creating imbalance throughout our country, including in our economy. He will also talk about how changes in our own perceptions of the world are needed to create sustainable businesses and a sustainable culture.
 Brendan Kelly, herbalist and acupuncturist
Podcasting, Periscope, Blab and YouTube: How to get your website noticed  — ROOM 1-D-GLASSROOM, Marlboro Grad Center 

Session details

If you’re frustrated because your website isn’t on the first page Google and you’re not sure how to get it there or who to turn to for help? Then this is the one-on-one session is for you. C S Wurzberger, chief green marketing strategist and award winning podcast producer, promoter and host will personally help you layout a business strategy that ensures your website can be found in the search engines and attracts all the buying customers you want. In this one-on-one session she’ll review your website and give you solid ways to tweak and improve your site’s performance in the search engines. Plus, you’ll also get the chance to discover more about Podcasting, Periscope, Blab and YouTube and see how they can benefit your business growth strategy. And as a bonus, you’ll walk away with checklists, resources and a business strategy to boost your website’s performance in the most popular search engines without the hassle of search engine optimization. Sign up to attend a private session or sit in and hear the conversations with fellow businesses.
 C. S. Wurzberger, The Greenup Girl
Crafting a Food Product Business; from Idea to Reality with Food Business Development Specialist — ROOM 1-G, Marlboro Grad Center 

Session details

There’s a big market out there for local, specialty and value-added food-based products. Many Food-based businesses whose product is processed in some way – cooked, refrigerated, frozen, fermented, bottled or canned – prior to sale are not as simple as you might think. Scaling recipes, dealing with food safety requirements and regulations, and food production licensing are a few of the hard issues, not to mention business planning. Fortunately, the Food Processing Center at the Franklin County CDC in Greenfield, MA has been helping people start and grow successful food based businesses since 2001. Join this discussion with Food Processing Center Business Development Specialist, Nico Lustig, to learn about the steps and services available to bring your product to market.
Nico Lustig, Western Mass. Food Processing Center at the Franklin County Community Development Corporation.
  New ways for local people to invest in your business — ROOM 2E, Marlboro Grad Center 

Session details

There is a spike in demand for local food and a growing interest in sustainable businesses that are profitable and good for all stakeholders. Fortunately there are also a growing number of people who want to invest locally. But how to do this well so that the business achieves the desired impact? What do these businesses need to grow – just money or “tough love” and advice or a combination? How can people who are inspired by these businesses make a difference – directly or through intermediaries?
Louisa Schibli & Janice Shade of Milk Money, John Hamilton, New Hampshire Community Loan Fund
Mission-Driven Financing — ROOM 2B, Marlboro Grad Center

Session details

Financing is already a challenge but how do you use finance to support your mission? Navigating this path in the beginning of when you really need the funding can be a challenge when you are trying to stay true to your mission. How do you maintain your mission and financing goals when considering business growth? This session will cover: What partners do you choose? What is your support system out there? Identifying different investors that fit your business. Aligning your mission with finance opportunities. What are the things to think about at the varying stages of your business.
 
Rebecca Busanski (PVGrows Investment Fund), Nancy Rosenzweig of Big Path Capital, Leah Furys (of Community Capital of VT)
The Road Well Traveled But Sparsely Funded — ROOM 2C, Marlboro Grad Center 

Session details

Join Tanya Fields of The BLK Projek and her fellow co-op owners and farmers as they discuss the successes and challenges that face many of color professionals who delve into the world of urban agriculture and food businesses. With humor, thoughtfulness, direct dialogue and hands on participation we will challenge the myth of “bootstraps”, clearly illustrate the SYSTEM that often stunts many entrepreneurs when class, race and gender intersect in regards to funding and investment. Further, we will spend a significant amount of time working through real world ways to deconstruct the existing system and open up opportunities for those in communities most impacted and fearless (or crazy) enough to mine existing markets, create new ones and change the world they live in!
Tanya Fields, The BLK Project, Margaret RicheInfinitae Stockton and Imani Vidal
 
NOON – 1:35 PM

NETWORKING LUNCH — Join fellow Summiteers at one the fine nearby eateries in downtown Brattleboro! 

Book table featuring books by Summit authors and CDs by Summit artists — The River Garden

1:45-3:00 PM BREAKOUT SESSIONS
Impossible is a Dare: How Your Food Business Can Become a Force for Social Transformation and Planetary Healing —ROOM 1D-GLASSROOM, Marlboro Grad Center

Session details

In 2016, we shouldn’t keep putting up with hunger, poverty, war, and catastrophic climate change! Let’s turn these miseries into sufficiency, peace, and planetary balance–through profitable products and services. Using food (and some nonfood) examples, green/social change activist/profitability strategist bestselling author Shel Horowitz shows how. Lifelong activist and marketer Shel Horowitz has been showing business owners how to be more profitable by being green and ethical for over a decade. Shel shows businesses how to go green affordably and effectively-and how to market that green commitment to win new customers, turn those customers into fans, and turn those fans into ambassadors for you. Recently, he’s expanded his focus to look at the profit motive as a powerful tool for turning hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance, founding Business For a Better World. Shel is an international speaker and the author of ten books, including the long-running category bestseller Guerrilla Marketing Goes Green and the forthcoming Guerrilla Marketing to Heal the World. Save the Mountain, a group he founded, beat back a massive housing development on the Mount Holyoke Range in Hadley, MA.
 
Shel Horowitz, Author, Guerilla Marketing Goes Green
Vac-packing the harvest in community kitchens — ROOM 1G-LEDGES, Marlboro Grad Center

Session details

Anna Dawson brings her Cornell foods education, farming and teaching background plus ten years of Freezer Meal Kit research to workshop participants interested in using frozen and vacuum packed local food as an income creation vehicle. Hometown Foods’ whole foods presentation provides a taste of the possibilities.
 
 Anna Dawson, Home Town Foods
  Success from the Ground Up: How to Design Your Business for Success from the Start — ROOM 2B, Marlboro Grad Center 

Session details

This is a get-down-to-work session with specific exercises and experienced mentors helping you along the way. Designed for folks curious about social entrepreneurship, start-ups and established companies looking for a change. First, we look at how you define success and sustainability. Then we help you work in small teams to design your dream business and present your ideas to others in a compelling way. Finally you fine tune these ideas by exploring the unique passions, skills and assets you personally bring to the business.
Jim Verzino, social entrepreneur; and Tamara Stenn, author, teacher, entrepreneur
Building impact businesses is based on principles — ROOM 2C, Marlboro Grad Center 

Session details

John Steven Bianucci shares how the creation and development of Iroquois Valley Farms succeeded because intentional implementation of an intentional set of principles is a most coherent and integral approach to business formation and execution. Building upon this thesis will be a workshop discussion exploring how attending to the focused expression of combinations of principles are the key to assuring Impact businesses realize success and cultivate resilience over the long-term.
John Steven Bianucci, Director of Impact at Iroquois Valley Farms
Dealing With the Tough Stuff — The River Garden

Session details

From the outside looking in, your business looks great, almost like a fairy tale – you are a values-based company, making awesome products, paying livable wages, caring for the environment, and doing good work in your communities. And your press is impressive. But you know that the full story is much more complex than outside appearances. In fact, running a successful company is chock full of tough stuff – maybe you run out of cash, lose a big customer, or you make a few mistakes, take a few bumps, and your self-confidence flies out the window. You are not alone! We all face difficult challenges in our companies. In this interactive session we will talk about the real stories behind the fairy tale and share some practical tools that can help you navigate the tough stuff more successfully.
 
 Lisa Lorimer, Entrepreneur-on-the-loose
Outside of the Box: Expanding our Approach to Adding Diversity to Food & Ag EntrepreneurshipROOM 2D, Marlboro Grad Center

Session details

This workshop will provide two perspectives from two organizations about various ways that food and ag businesses and entrepreneurs and expand their thinking and practices in regards to who is at the table within the sector.  Please join Joy Kosta of the Human Capital Institute and Jacqueline Maisonpierre of New Haven Farms in a  session will be filled with case studies and examples of how urban farming and partnerships are ways to move toward inclusion.
Joy Kosta, Human Capital Institute and Jacqueline Maisonpierre, New Haven Farms
3:00 – 3:20 PM

BREAK

Refreshments — Book table featuring books by Summit authors and CDs by Summit artists

3:35-5:00 PM CLOSING KEYNOTES: Food, Tech and Innovation — The River Garden

Session details

Summing Up and Moving Forward: How do we integrate the most modern and useful technology while avoiding many of the pitfalls inherent in the adoption of new methods that may have unintended consequences? How do we respect and incorporate ancient wisdom, hard won communal knowledge and experience while allowing innovation to flourish? Join former Google Director of Community Affairs and Vermont Gubernatorial Candidate Matt Dunne and nationally known, James Beard Foundation Award Winning Food and Restaurant Consultant Clark Wolf as they parse the conference and help us look into a future rich with the treasures of the past and vibrant with new possibilities.
 
Matt Dunne, VP for Community Affairs, Google; and Clark Wolf, President & Founder of the Clark Wolf Company